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Determine what kind of clothing you will sell: Will you be a specialized clothing store, selling to specific sizes or an all-purpose boutique, for men, women and children of all shapes and sizes? This is an important consideration because your specialty is what will set you apart from the competition, and the more specialized your online clothing store is, the more likely it is that you will be able to build a faithful clientele.
Some of the more popular options when it comes to online clothing stores are kid's clothing, plus-size apparel and online shoe boutiques. Remember, your entire marketing campaign will be built around the type of clothing you sell, so be sure to make an informed decision based on the size of the market and the demand for such apparel, the money it will take to amass an inventory of items and how large an inventory you plan to offer at first.
Acquire and assess your clothing inventory: Depending on your niche, you can get clothing from just about anywhere. You can start by purchasing items from hard-to-find dealers and retailers that will sell to you at a wholesale price and allow you to mark up the items for profit.
You can also frequent some of the retail markets, which feature dozens of dealers in one place, selling the latest fashions. Another option is to work directly with up and coming designers, particularly ones in your area, that are new to the fashion scene and have fresh looks to offer. The more creative and fresh your inventory is, the more likely it is to sell and get exposure in a saturated online clothing industry.
Put together all of your price points and don't forget to include shipping costs. The most that it costs you to purchase an item wholesale, the more you will have to mark it up. This can drive customers away, so you must try to negotiate the best deal you can when purchasing items from clothing vendors.
This is where it helps to work with new or little-known clothing designers, because they are usually hungry for exposure and won't charge you as much as a well-known vendor to sell their clothing. Just like a brick-and-mortar shop is the calling card of a traditional clothing retailer, your website is just as important for you.
Your online clothing store should be catchy and eye-popping without being overwhelming. Emese Lace Neck Flutter Blouse. Quinn Slim Fit Plaid Shirts.
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Benedita Printed Off Shoulder Jumpsuit. Kaci Cold Shoulder Knit Top. Lela Animal Cover Up Cardigan. Parigi Oversized Tunic Sweatshits. Edris Oversized Velvet Yarn Sweater. Thalia Cotton Jersey Capri Leggings. Thalia Cotton Jersey Ankle Leggings.
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